MADRID · SPAIN / GAMING EXPERIENCES / PHYSICAL + DIGITAL
WE TURNPLACESINTO PLAY.

Gaming events, eSports and digital entertainment experiences

Blue Pad designs, produces and operates gaming and digital entertainment experiences for brands, hotels, shopping centres, corporate events, team building and institutions in Spain.

VIEW EXPERIENCES →START A PROJECT →
EXPERIENCE ENGINEFROM IDEA
TO PLAYSTRATEGY
OBJECTIVE · AUDIENCEDESIGN
SPACE · EXPERIENCEBUILD
TECH · PRODUCTIONPLAY
OPERATION · ENGAGEMENT
01STRATEGY
02DESIGN
03BUILD
04PLAY
HOTELS × PLAYSHOPPING CENTRES × PLAYBRANDS × PLAYSPORT × PLAYTEAM BUILDING × PLAYCORPORATE EVENTS × PLAYCITIES × PLAYHOTELS × PLAYSHOPPING CENTRES × PLAYBRANDS × PLAYSPORT × PLAYTEAM BUILDING × PLAYCORPORATE EVENTS × PLAYCITIES × PLAY
01 / SELECTED EXPERIENCES
PROOF, NOT PROMISES

PROOF
NOT PROMISES.

A short selection of real projects showing the range of Blue Pad: sport, hospitality, permanent spaces, brand activations and corporate experiences.

BRANDS & ORGANIZATIONS WE'VE WORKED WITHCLIENTS · PARTNERS · COLLABORATORS
GAMING / TECH
MICROSOFT / XBOXSONY / PLAYSTATIONNINTENDOELECTRONIC ARTSACTIVISION BLIZZARDUBISOFTKONAMISQUARE ENIXBANDAI NAMCONVIDIA
BRANDS / RETAIL
MUTUA MADRID OPENIBERIAREPSOLFNACOPPOACTIMELFONT VELLASAMSUNGLGMOVISTARORANGECARREFOUR
Mutua Madrid Open Virtual at Caja Mágica in Madrid
01 / VIRTUAL SPORTSONGOING

MUTUA MADRID OPEN
VIRTUAL

Virtual tennis competition with qualifying events and a permanent presence during the Mutua Madrid Open.

SPORT × ESPORTS
Xbox gaming zone in Iberia VIP lounges
03 / HOSPITALITYIBERIA × XBOX

IBERIA × XBOX

A permanent gaming zone integrated into Iberia's VIP lounges at Madrid-Barajas Airport.

HOSPITALITY
Game Experience gaming space in hotels
02 / HOTELSPERMANENT EXPERIENCE

GAME EXPERIENCE
HOTELS

A permanent digital entertainment space designed as part of the hotel guest experience.

PERMANENT SPACES
Star Wars by Actimel brand activation
04 / BRAND ACTIVATIONACTIMEL

STAR WARS
BY ACTIMEL

A brand activation turning the Star Wars universe into a participatory experience.

BRAND EXPERIENCE
Blue Pad corporate VideoGameParty event
05 / CORPORATETEAM BUILDING

VIDEOGAMEPARTY
CORPORATE

Gaming, competition and participation turned into a shared corporate experience.

CORPORATE EVENTS
VIEW ALL PROJECTS →
02 / SECTORS / WHAT DO YOU WANT TO TRANSFORM?

SPACE
IS ONLY
THE START.

We design gaming experiences for major events, hotels, shopping centres, brands, sport and companies. Choose the context; we design the experience.

03 / HOW BLUE PAD WORKS

THE EXPERIENCE
ENGINE.

From strategy to real-world experience. One process connects idea, design, technology, production and participation.

01 / THINK

THINK

Strategy, concept, audience and experience model. We define what the project needs to achieve before deciding which technology to use.

02 / DESIGN

DESIGN

Space design, narrative, interaction, hardware and user journey. Every element has a clear role within the experience.

03 / BUILD

BUILD

Production, equipment, logistics, configuration and launch. From the plan to a space ready to play.

04 / PLAY

PLAY

Operations, tournaments, programming, facilitation and evolution. An experience does not end when it opens: it starts when the audience arrives.

Mutua Madrid Open Virtual
01 / THINK

THINK

Strategy, concept, audience and experience model. We define what the project needs to achieve before deciding which technology to use.

Game Experience Hotels
02 / DESIGN

DESIGN

Space design, narrative, interaction, hardware and user journey. Every element has a clear role within the experience.

Star Wars by Actimel
03 / BUILD

BUILD

Production, equipment, logistics, configuration and launch. From the plan to a space ready to play.

VideoGameParty Corporate
04 / PLAY

PLAY

Operations, tournaments, programming, facilitation and evolution. An experience does not end when it opens: it starts when the audience arrives.

BLUE PAD SYSTEMS / OWN TECHNOLOGY

WE BUILD THE EXPERIENCE. AND THE SYSTEMS BEHIND IT.

We build our own technology when a project needs something that does not exist: tools for competition management, data, devices and gaming operations at scale.

01 / TOURNAMENT SYSTEMS

Connected competition.

Proprietary platforms for participants, brackets, results and real-time tracking, with web views and outputs prepared for venue screens, streaming or television.

02 / GAMING OPERATIONS

Operations at scale.

Internal tools to standardise configurations and automate operations across console fleets: software, maintenance, subscriptions and repetitive processes.

OWN TECHNOLOGY / BUILT BY BLUE PAD

From an idea on a screen to hundreds of people playing in the real world. Blue Pad integrates strategy, design, technology, production and operations in one process.

PHYSICAL
× DIGITAL
× PEOPLE
04 / ASK BLUE PAD / KNOWLEDGE LAYER

REAL QUESTIONS.
BUILT ANSWERS.

An experience website should also be useful. Clear answers based on what Blue Pad designs, produces and operates in real projects.

01Which company can organise a gaming event in Spain?+
Blue Pad is a Spanish agency specialising in gaming events, eSports and digital entertainment. We design and produce activations for brands, hotels, shopping centres, corporate events and institutions, from concept and technology through to production and operations.
02Can you create a permanent gaming zone in a hotel?+
Yes. A permanent gaming zone can be integrated into a hotel's entertainment offer and include consoles, simulators, gaming stations, bespoke furniture, activity programming and operations. Blue Pad has already developed this type of space for hospitality environments.
03What do you need to organise an eSports tournament for a brand?+
The format depends on the audience, game, scale and brand objective. It normally requires defining the competition, platform, equipment, production, participant registration, operations, communication and, where applicable, permissions or rights linked to the game and format.
04How much space does a gaming activation need?+
There is no single size. It can range from a few gaming stations integrated into a commercial space to a complete zone with stages, simulators and competition areas. The design is dimensioned around capacity, dwell time, circulation, equipment and experience objectives.
05What is the difference between a gaming activation and an eSports event?+
A gaming activation uses video games as a brand or entertainment experience and does not need to be competitive. An eSports event is built around a structured competition. Both formats can coexist within the same project.
06How does a gaming team-building event work for companies?+
A gaming team-building event combines cooperative and competitive challenges to involve company teams in a shared experience. Blue Pad can design VideoGameParty formats with tournaments, team challenges, simulators, consoles and participation dynamics adapted to conventions, kick-offs, afterworks or corporate celebrations.