Gaming events, eSports and digital entertainment projects
Real Blue Pad work organised as a project archive: large events, brand activations, hospitality, permanent spaces, sport, retail and corporate experiences.
IDEAS THAT
BECOME
EXPERIENCES.
A selection of real Blue Pad projects showing the range of our work: large events, brand activations, hospitality, eSports, retail, culture and corporate experiences.
01 / VIRTUAL SPORT / COMPETITIONMUTUA MADRID OPEN
VIRTUAL
Virtual tennis competition with preliminary qualifiers and a permanent gaming zone during the Mutua Madrid Open.
NATIONAL TOUR + PERMANENT ZONE
02 / HOSPITALITY / PERMANENT GAMINGIBERIA × XBOX
A permanent gaming zone integrated into Iberia's VIP lounges at Madrid-Barajas T4.
+1M LOUNGE VISITORS / YEAR
03 / HOTELS / PERMANENT EXPERIENCEHOTELS
GAME EXPERIENCE
Digital leisure spaces integrated into hospitality, with consoles, simulators and gaming experiences designed as part of the destination.
45+ PLAY STATIONSTHE
ARCHIVE.
28 normalized projects across Blue Pad's history: events, eSports, hospitality, retail, brands, culture, public institutions and permanent gaming spaces. No stale date labels: the focus is format, scale and experience.
