BLUE PAD / CASE STUDY / SPORT BRAND ACTIVATION
Official virtual Wimbledon tournament for OPPO
A prize competition at MediaMarkt La Maquinista connecting brand, tennis and gaming participation.
- Client
- OPPO
- Format
- Virtual tournament in retail
- Type
- Sport · Brand Activation · Retail
- Partners
- Wimbledon · MediaMarkt
Challenge, solution, Blue Pad role and scale
- Challenge
- Connect OPPO with the Wimbledon territory inside retail and create participation around a sports sponsorship.
- Solution
- An official Wimbledon virtual tournament with prizes running for fifteen days at MediaMarkt La Maquinista.
- Blue Pad Role
- Activation concept, tournament mechanic, gaming production and on-site operations.
- Scale / Result
- 15 activation days · retail · prize tournament.
