BLUE PAD / CASE STUDY / MUSIC ACTIVATION
National karaoke championship with LG and Alejandro Sanz
A competition around “Corazón Partío” in LIPS, with themed areas in El Corte Inglés and a final connected to the artist's tour.
- Client
- LG
- Format
- National retail tour
- Type
- Music · Brand Activation · Retail
- Partners
- Alejandro Sanz · El Corte Inglés
Challenge, solution, Blue Pad role and scale
- Challenge
- Turn music, videogames and retail into a participatory brand experience for Alejandro Sanz fans.
- Solution
- An iconic song becomes a challenge through scoring, local qualification, prizes and a final reward linked to the artist.
