BLUE PAD / CASE STUDY / URBAN SPORT
Official Xbox zone inside Movistar Street Basket
Gaming integrated into an urban basketball show combining 3x3, dunkers, freestyle, music and spectacle across several cities.
- Client
- Xbox
- Format
- National tour
- Type
- Sport · Street · Gaming
- Partners
- Movistar · ACB
Challenge, solution, Blue Pad role and scale
- Challenge
- Add a digital layer to an urban basketball tour without breaking the rhythm of the physical event and its street culture.
- Solution
- An official Xbox zone integrated into Movistar Street Basket alongside 3x3, dunkers, freestyle, music and live show.
- Blue Pad Role
- Gaming concept, Xbox zone, hardware, event integration and on-site operations.
- Scale / Result
- 4 cities · national tour · Movistar × ACB × Xbox.
