BLUE PAD / CASE STUDY / BRAND ACTIVATION
Temporary zone for a Star Wars augmented-reality experience
A brand activation turning a Disney and Lenovo digital experience into a physical trial point linked to Actimel.
- Client
- Actimel
- Format
- Temporary zone
- Type
- Brand · Retail · AR Experience
- Partners
- Disney · Lenovo
Challenge, solution, Blue Pad role and scale
- Challenge
- Bring a Star Wars entertainment experience into the physical world in an immediate, accessible way connected to the brand.
- Solution
- The zone becomes a discovery point where visitors can try the augmented-reality experience first-hand.
