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BLUE PAD / CASE STUDY / HOSPITALITY / FOOTBALL / GAMING
Xbox and FIFA gaming zone inside Santiago Bernabéu Stadium
Blue Pad integrated a permanent gaming zone into Real Café Bernabéu, inside Real Madrid's stadium, with Xbox and FIFA at the centre of an experience combining free play, activations and videogame tournaments. The space remained active until the stadium's latest remodelling.
- Client
- Real Café Bernabéu
- Format
- Permanent gaming zone + activations + tournaments
