BLUE PAD / CASE STUDY / HOSPITALITY / FOOTBALL / GAMING
Xbox and FIFA gaming zone inside Santiago Bernabéu Stadium
Blue Pad integrated a permanent gaming zone into Real Café Bernabéu, inside Real Madrid's stadium, with Xbox and FIFA at the centre of an experience combining free play, activations and videogame tournaments.
- Client
- Real Café Bernabéu
- Format
- Permanent gaming zone + activations + tournaments
- Type
- Hospitality · Permanent Gaming · Football · Tournaments
- Partners
- Xbox / Microsoft
Challenge, solution, Blue Pad role and scale
- Challenge
- Create a digital entertainment experience inside one of the world's most recognisable sports venues, Santiago Bernabéu Stadium, and make it work as a stable part of Real Café rather than a one-off activation.
- Solution
- Blue Pad turned part of Real Café Bernabéu into a meeting point between football and videogames, with Xbox stations, FIFA and an installation designed to coexist with the venue's daily activity.
