BLUE PAD / CASE STUDY / VIRTUAL SPORTS
Virtual tennis competition and gaming experience for Mutua Madrid Open
A competition and digital entertainment platform combining qualifiers, community participation and a permanent gaming zone integrated into the tournament.
- Client
- Mutua Madrid Open
- Format
- National tour + permanent zone
- Type
- Virtual Sports · eSports · Gaming Experience
- Partners
- El Corte Inglés · Samsung · Pirelli · Tuenti · Orange
Challenge, solution, Blue Pad role and scale
- Challenge
- Extend the Mutua Madrid Open beyond the court, turn fans into participants and give partners an activation integrated into the tournament itself.
- Solution
- A virtual tennis competition combining qualifiers, community, a permanent gaming zone and a final connected to the physical event.
- Blue Pad Role
- Strategy, competition format, experience design, technology, production, on-site operations and partner integration.
- Scale / Result
- National tour + permanent in-tournament zone · more than €10,000 in prizes.
