BLUE PAD / CASE STUDY / HOSPITALITY
Permanent gaming zone for Iberia VIP lounges
An Xbox experience integrated into Madrid-Barajas T4 VIP lounges, turning waiting time into digital entertainment.
- Client
- Iberia
- Format
- Permanent zone
- Type
- Hospitality · Permanent Gaming
- Partners
- Xbox
Challenge, solution, Blue Pad role and scale
- Challenge
- Add a distinctive entertainment layer to Iberia's VIP experience without disrupting lounge operations.
- Solution
- Blue Pad integrated an official Xbox zone with demo units, content and activities designed for a broad audience.
