BLUE PAD / CASE STUDY / OFFICIAL ESPORTS
Official Call of Duty: Black Ops Spain Championship
Qualifying rounds across several cities and a national final designed to find the best clan and send the champion to international competition.
- Client
- Activision
- Format
- National tour + final
- Type
- eSports · Official Championship
- Partners
- Microsoft · Fnac
Challenge, solution, Blue Pad role and scale
- Challenge
- Create an official national competition with consistent rules and a final capable of identifying Spain's representative.
- Solution
- Territorial rounds feed a national final with the leading teams, creating a clear competitive narrative.
