BLUE PAD / CASE STUDY / CULTURE
Gaming zones and tournaments inside major Manga events
Videogames, competition and digital entertainment activities integrated into Manga culture events to increase participation and dwell time.
- Client
- Manga events in Spain
- Format
- Integrated gaming zones
- Type
- Culture · Gaming · Tournaments
Challenge, solution, Blue Pad role and scale
- Challenge
- Build a digital entertainment zone that naturally fits an audience already connected with videogames and Japanese culture.
- Solution
- Gaming stations, tournaments and participatory activities add an interactive layer to the event.
