BLUE PAD / CASE STUDY / VIDEOGAME LAUNCH
Official Final Fantasy XIII launch tour
An official gaming zone travelling through Spanish cities to bring the release closer to fans and retail audiences.
- Client
- Square Enix
- Format
- Launch tour
- Type
- Launch · Tour · Retail
- Partners
- Microsoft · El Corte Inglés
Challenge, solution, Blue Pad role and scale
- Challenge
- Turn a major videogame release into a repeatable physical experience and take it directly to communities.
- Solution
- The tour installs an official trial zone at selected points so audiences can discover the title in a launch environment.
