BLUE PAD / CASE STUDY / TRADE FAIR
Gaming and digital entertainment integrated into FITUR
An Xbox zone designed to bring play and technology into the professional and public environment of a major tourism fair.
- Client
- Xbox
- Format
- Gaming zone at trade fair
- Type
- Trade Fair · Gaming Zone
Challenge, solution, Blue Pad role and scale
- Challenge
- Create a digital attraction point inside FITUR offering participation, active downtime and gaming visibility.
- Solution
- The zone integrates into the fair as an accessible experience with gaming stations open to visitors.
