BLUE PAD / CASE STUDY / RETAIL ESPORTS
Fortnite tournament inside Carrefour stores for Font Vella
A brand activation bringing Fortnite competition into retail and turning the point of sale into a participation space.
- Client
- Font Vella
- Format
- Tournament in Carrefour stores
- Type
- Brand · Retail · eSports
- Partners
- Carrefour
Challenge, solution, Blue Pad role and scale
- Challenge
- Create entertainment that attracts players inside Carrefour and connects Font Vella with a culturally relevant experience.
- Solution
- A high-popularity title generates registration, play and visibility inside the shopping environment.
