BLUE PAD / CASE STUDY / LARGE FORMAT EVENT
GamerLand Costa Daurada turned PortAventura into a large digital-entertainment playground
From 5 to 7 April 2023, GamerLand brought more than 1,200 attendees to PortAventura around 200 gaming stations, eSports, simulation, virtual reality, arcade, learning and digital entertainment.
- Client
- Viajes Velero · Costa Daurada
- Format
- 3 days + 3 previous promotional activations · videogame and digital entertainment event
- Type
- Event · Gaming · eSports · Digital Entertainment
- Partners
- PortAventura Business & Events · Webedia
Challenge, solution, Blue Pad role and scale
- Challenge
- Create a reference event for Costa Daurada capable of bringing gaming and family audiences together, activating the destination beyond peak season and combining play, competition, learning and entertainment in one experience.
- Solution
- The format filled the Convention Centre with PlayStation, Xbox and Nintendo areas, eSports, PC Gaming, simulators, VR, arcade, laser battle, indie, accessible gaming, stage activity and educational content.
