BLUE PAD / CASE STUDY / BRAND ACTIVATION
Repsol sustainable island inside Animal Crossing: New Horizons
A gamified activation designed to bring Repsol’s energy-transition story into an environment especially relevant to younger audiences, turning sustainability, energy and circular economy into an explorable in-game experience.
- Client
- Repsol
- Format
- Virtual island in Animal Crossing: New Horizons
- Type
- Brand · Gaming · Sustainability
- Partners
- Nintendo Switch · Animal Crossing: New Horizons
Challenge, solution, Blue Pad role and scale
- Challenge
- Bring Repsol’s energy-transition messages closer to a younger audience that is harder to reach through conventional channels, using the native language of Animal Crossing: New Horizons.
- Solution
- The experience turns clean energy, renewables, circular economy and environmental commitment into visitable, interactive spaces inside an island designed to be discovered through play.
