BLUE PAD / CASE STUDY / PRO ESPORTS
Professional tennis moved from the court to the controller during COVID-19
When the 2020 Mutua Madrid Open could not take place in its conventional format, the competition became a global virtual tournament: ATP and WTA stars playing Tennis World Tour from home, with professional production and four days of streaming.
- Client
- Mutua Madrid Open
- Format
- 4 days · online competition + international streaming
- Type
- eSports · Tennis · Broadcast
- Partners
- ATP · WTA · Eurosport
Challenge, solution, Blue Pad role and scale
- Challenge
- Respond quickly and ambitiously to the cancellation of the live event: keep the Mutua Madrid Open alive, continue delivering top-level tennis to fans and build an international digital format from 27 to 30 April 2020.
- Solution
- Players competed from home in Tennis World Tour inside a detailed recreation of the Manolo Santana Stadium. The format combined professional competition, broadcast production, commentators, hosts, highlights and €350,000 in prize money/donations.
