BLUE PAD / CASE STUDY / SIM RACING
National virtual-driving championship for PPG
A competition distributed across workshops throughout Spain, turning a physical network into a connected racing circuit.
- Client
- PPG
- Format
- National championship in workshops
- Type
- eSports · Sim Racing · Tour
Challenge, solution, Blue Pad role and scale
- Challenge
- Activate multiple workshop locations through one replicable competition generating local participation.
- Solution
- The same virtual-driving experience moves across locations and feeds into one national ranking.
