BLUE PAD / CASE STUDY / ONLINE TOURNAMENTS
Online tournament platform keeping the community active
A rapid-response initiative developed during the COVID-19 lockdown to organise Fortnite, NBA2K and FIFA competitions and bring shared entertainment into the home.
- Client
- Blue Pad initiative
- Format
- Web platform + online tournaments
- Type
- Digital · Community · Tournaments
- Partners
- Xbox · Nacon · Konami · Benidorm Cup · ACATEC · R&O events
Challenge, solution, Blue Pad role and scale
- Challenge
- Respond quickly to an exceptional situation by creating, in just days, a safe digital alternative that kept the community active when physical events became impossible.
- Solution
- Blue Pad brought tournaments and partners together in a simple multi-title platform, treating play as a tool for connection and social responsibility during lockdown.
