BLUE PAD / CASE STUDY / MOTORSPORT
National MotoGP videogame championship for Repsol
More than twenty activations in Fnac stores to find the fastest virtual rider and connect motorsport, retail and competition.
- Client
- Repsol
- Format
- National championship
- Type
- Motorsport · Gaming · Retail
- Partners
- Fnac
Challenge, solution, Blue Pad role and scale
- Challenge
- Bring Repsol's MotoGP territory into retail through a replicable competition with a national narrative.
- Solution
- A national MotoGP videogame championship delivered as a touring activation across Fnac stores.
- Blue Pad Role
- Format, competition, touring production, technical deployment and activation operations.
- Scale / Result
- 20+ Fnac activations across Spain · national championship.
