Gaming partner for creative, experiential, event and communication agencies
You own the client and the brief. We bring the gaming strategy, concept, technology, production and operations needed to turn it into an experience that works.
YOUR CLIENT.
OUR GAMING.
We plug in where the agency needs us and step back where the agency decides. We can work as a visible specialist or white-label partner without interfering with the end-client relationship.
Agency first
The client relationship stays with the agency. We integrate into your team and process.
Only where needed
From a focused consultation to full gaming production.
Under your brand
We can operate as the creative and technical partner without taking over the commercial relationship.
Idea to operation
One team connects concept, publishers, technology, production, staff and live operations.
DROP US IN.
WE MAKE IT WORK.
Blue Pad can own the full gaming layer or simply cover the missing specialist piece inside a larger production.
YOU CHOOSE
HOW FAR.
Not every brief needs the same level of involvement. We adapt to the agency’s way of working.
Consulting
Idea validation, game selection, feasibility, publishers and technical direction.
Creative partner
We develop the gaming layer of the agency’s creative concept.
Production partner
The idea already exists; we make it work in the real world.
Full gaming scope
Strategy, concept, production and operation of the complete gaming scope.
PROOF.
NOT PROMISES.
Projects where gaming, brand, space and operations had to work together.
AGENCY QUESTIONS.
CLEAR ANSWERS.
Can you work white-label?
Yes. We can work white-label or as a visible specialist depending on the agency model.
Will you contact our client directly?
Only when the agency wants us to and within the agreed framework. The agency relationship is respected.
Can you help if we only have an early idea?
Yes. We can join from pitch and feasibility, turn the idea into a viable format and define cost, technology, rights and production.
What if the creative is already approved?
That works too. We can take on production, technology, rights, gaming operations or specialist staffing only.
Do you work outside Madrid?
Yes. We design and operate projects in other cities and touring formats depending on scope and production.
WHEN THE BRIEF
SAYS GAMING.
Send us the brief even if it is still early. We will quickly tell you what is viable, what the project needs and where Blue Pad can add value.
LET’S TALK →NOT A GAMING
SUPPLIER.
We act as an experience partner. We come in before the console, game or format is chosen to understand what the project needs to achieve and how it should feel in the real world.
We do not start from a fixed catalogue. We build the format around the objective, audience, available space, operations and level of participation each project needs.
Every decision serves a purpose
We define objectives, audience, desired behaviour and success criteria before designing the build.
Play occupies real space
Flow, capacity, furniture, sound, technology and narrative are part of one experience.
Built to work
Operations are not an afterthought: they shape flow, staffing, timing, maintenance and programming from the start.
Visitors should participate
The goal is not to display technology. It is to make people play, compete, cooperate, share and remember.
EIGHT THINGS.
ONE PROCESS.
Blue Pad connects thinking, design and execution to reduce friction between an idea and a real-world experience. This also includes coordinating brand and publisher permissions when required, and specialist training for the people operating the experience.
Strategy
Objectives, audience, participation model, format and success criteria.
↗Creative & Format
Concept, narrative, game mechanics, competitions, challenges and programming.
↗Space Design
Layout, circulation, gaming stations, stages, furniture and signage.
↗Technology & Systems
Consoles, PCs, simulators, AV, networks and software, plus proprietary systems for competition, data, device management and gaming operations at scale.
↗Production
Suppliers, logistics, build, coordination, testing and launch.
↗Operation
Specialist staff, hosting, tournaments, maintenance, programming and user experience.
↗Rights & Permissions
When a project needs video game rights clearance, we help identify the relevant rights holder or publisher and coordinate permissions for TV broadcast, audiovisual productions, branded content, events and campaigns. This may include gameplay footage, logos, key art, trailers, trademarks and other official assets.
↗Specialist Staff Training
Our staff receive project-specific training covering technical operation, guest support, facilitation, tournament rules, incident handling, basic maintenance and brand experience.
↗TECH THAT RUNS THE EXPERIENCE.
We do more than integrate hardware. When a project needs something that does not exist, we build our own systems to manage competition, data, devices and gaming operations at scale.
Connected competition.
Proprietary platforms for participants, brackets, results and real-time tracking, with web visualisation and outputs ready for screens, streaming or television.
Operations at scale.
Internal tools to standardise configurations and automate tasks across console fleets: software, maintenance, subscriptions and repetitive operational processes.
FROM TOURNAMENTS
TO PLACES.
Blue Pad has worked with gaming and digital entertainment for more than a decade across very different contexts. The natural evolution has been from organising moments of play to designing complete experience systems.
Gaming Events & Festivals
Large-scale gaming events, video game festivals, stages, play zones, competition and turnkey live operations.
eSports & Virtual Sports
Tournaments, qualifiers, national competitions, virtual sports and hybrid formats.
Brands & Retail
Launches, retail experiences, participatory campaigns and brand entertainment.
Hotels & Spaces
Gaming zones, hospitality, shopping centres and spaces that add digital entertainment to their offer.
Programming & People
Staff, tournaments, hosting, maintenance and ongoing programming that keeps the experience alive.
